Create a Site That Will Attract Tremendous Amounts of Traffic
Once you have chosen your keywords you are ready to build your site. For your domainname you should strive for an exact match domain (EMD) if available. So if your
keyword is 'women car insurance' you'll go for www.womencarinsurance.com. if this is
not available try the .net, .info or any other TLD that happens to be available.
EMD domains used to get you a big advantage with Google - but not anymore.
Unfortunately Google has changed their algo regarding EMDs but it still can get you
some extra points, and of course anything that Google gives we are willing to take.
As for the hosting service I highly recommend you use HostGator (If the link doesn't
work, copy and paste the following URL into a browser: www.hostgator.com),
They are reliable, responsible and very suitable for internet marketing activities.
The cheapest and fastest way to build an effective niche site is to use Wordpress. and
by the way, HostGator is probably the easiest web hosting platform to install Wordpress
on. Using a few clicks of the mouse, your Host Gator-hosted WordPress site will be up
and ready in less than five minutes. look for instructions at their site.
Once WordPress is installed on your server there are some modifications that you need
to make to the site.
First you need to set WordPress to present SEO Friendly Permalinks. Although we
don't' concentrate on the internal pages of our site, they often can rank in the SE's. So it
is very important to set a good URL structure. Once logged into WordPress, Click
"Settings" then "Permalinks" and change it from default to "Post Name." This will
change the structure of the URLs from default (site.com/?p=114 for example) to a good,
SEO friendly version (site.com/title-of-post-goes-here).
Now replace the default theme with another one, simply find a new theme that is simple
and "clean" - use the automated theme installation process from within WordPress.
"Appearance" then "Themes" (while logged into WordPress) then click the "Install
Themes" tab. Leave all of the fields empty (they are by default) and then click the "Find
Themes" button.
Next, Clean the theme from unnecessary elements - by default, most themes have the
sidebar loaded up with useless things like META links, a calendar, archives etc. The
footer also typically contains one or more links that can be removed and there are a few
other useless things included by default as well. So the next step is to clean all of that
up! We don't want excessive external links draining the authority we generate, which
could be going back into our internal pages. And we want everything focused on the
content and the ads.


